Tuesday 23 April 2013

The Eyes Have It!

Spring has finally sprung!  With so many beautiful eye colours around at the moment, it is like being in a sweet shop not knowing which ones to choose.  Once you’ve made your choice, however, what’s the best way to use them to enhance your own eye shape? 
Fashion colours can be used as accents, to add a pop of colour to the outer edge of your eye lid if you’re not brave enough to use them all over.  However, in the same way as an artist uses light and dark to create depth and a 3D effect in a painting, so we need to use the same techniques for eye make-up.  Light colours make things stand out and dark colours make things recede.  Stick to this rule and you won’t go far wrong.  Here are a few handy tips:

Stage Eye Shadow Primer
First of all, make your handiwork last longer by preparing your eye lids first with the Stage Eye Shadow Primer.

 If you have deep set eyes, use lighter colours on the eye lid and brow bone and a slightly darker colour in and just above the socket. 
Shimmer Eye Powders in 32 shades

If you have close set eyes, to help open up the eye area, use lighter colours on the inner corners and darker colours on the outside corners, extending outwards.  Keep eye liner   to the outer corners too.  You may also want to keep brows not too heavily coloured on the inner edges to create an illusion of space and extend the tail end just a little.

Eye Brow Pencil in Soft Blonde
If your eyes turn down at the outer edges, you want to shade upwards and outwards to rebalance.  Blend deeper colours along the outer two thirds of the socket line.  Further lift can be achieved by using a liquid liner on the top lid close to the lashes and applying a tail, or a flick to the outer edge, as well as making sure the lashes are well curled or applying a few lashes inserts or half a strip lash to the outer edge.

Intense Eye Shadow in Passionate

If you have hooded eyes, which, alas, is something that tends to happen with age, keep eye make-up simple with matte colours and minimal use of shimmer or glitter (the same advice goes for crepey eye lids too). Using coloured liners can be more effective, or else creating a “new “ socket line above the actual socket with two deeper, well blended colours can really open up the eyes.

Eye Shadow with Smudger in 15 shades

If your eyes protrude, it is best to steer clear of light colours on the eye lid area, restricting them to the brow bone only.   Medium and deep colours are more flattering.  Avoid metallic, sparkly and shimmery colours as this will reflect light.

Intense Eye Shadow in Buff (matte)

If you have almond shaped eyes, any eye technique will work for you as these are considered to have the most balanced proportions, however, as will any of these make-up techniques, the secret to a polished look is to blend, blend and blend again to make sure you have no harsh lines and the best way to achieve this is with good brushes.

Professional Brushes
You will find all the products and tools you need to achieve the perfect eye make-up at http://www.helen-e.com

Stay looking fabulous.




Tuesday 12 March 2013

Shimmer and Shine

We’re not done with shimmery, glittery things yet, what with the recent awards season and the major fashion weeks, we are still celebrating metallics and sparkly details.

If you’re not ready for a full on lamé gown a la Paloma Faith on stage at the BAFTAS, you can still rock the trend with your make-up as you prepare for your own Oscars. Here is a selection of some of my favourite Helen É Cosmetics’s make-up products with a metallic feel.

For Eyes, you can slick on Intense Eye Shadows in Bronze or Sunset. 
Intense Eye Shadow Bronze
Platinum Eye Pencil with Smudger
You can line your eyes with a Gold or Platinum Eye Pencil with Smudger. 

Shade 9 Shimmer Pot
 The Shimmer Pots are always popular and precious gold metal colours can be found in shades 9, 10, 13 and silver in shade 22.

Highlight your cheek, brow and collar bones with Cheek Radiance in Oyster for that Hollywood gleam.

Cheek Radiance in Oyster

Your lips will be like molten metal when you use Lip Shimmer Long Lasting Lipstick, an ideal colour changer that can transform any lipstick colour into another. If you are a gloss girl, three of the favourites at our shows are Coffee Cup, Burnt Fudge and Sunkissed.

Colour Gloss in Sunkissed
Long Lasting Lip Colour in Lip Shimmer

You can find these and more at http://www.helen-e.com.  Keep looking fabulous.  Helen x

Tuesday 8 January 2013

Green Is the Colour

Well here we are in 2013.  Happy New Year to you all. 

Time stands still for no woman nor fashion and just to make sure you are up to the minute on the trends, did you know that the Colour of the Year 2013 is Emerald Green?  Pantone has declared it so, and therefore we must fall into line!  You will be seeing a lot of green in the shops and of course that stretches to make-up too. 

There is a shade of green that suits everyone, regardless of their colouring, but if the thought of green from head to toe doesn’t appeal, you can still be on trend by using it in your make-up.  Gone is the stripe of cream green eye shadow in a block across the eye 1970s-style and in its place is the use of green to accent your eyes, sometimes blended with other colours, sometimes on its own and something that can work whatever your eye colour. 

Some key products from the Helen É Cosmetics range to get the look are the Aqua Intense Eye Shadow (rrp £8), which blends beautifully without dragging and can accent the outer edge of your eyes.  
Aqua Green Intense Eye Shadow with Applicator
If you like a bit of shimmer with your green, don’t forget the Shimmer Eye Powders (rrp £5) in shade 8, 25 or 30, which can also be used wet for a more intense wash of colour.  These are always very popular at the shows.  
Shimmer Eye Powder
Shimmer Eye Powder

Coloured eye liners featured heavily in the runway shows for 2013 and are probably the easiest and quickest way of changing your look. The Helen É Cosmetics customer’s favourite Eye Pencil with Smudger (rrp £8) comes in four tones of green for the discerning fashionista - Green, Aqua, Sage Green and Moss.  
Green Eye Pencil with Smudger

For the party babes amongst you, we have our eternally popular Glitter Pots (rrp £5) in Emerald of course, as well as Pastel Green and Peacock.  
Emerald Glitter Pot

For more inspiration on a complete eye look that celebrates shades of green, look no further than the Green Eyed Envy (rrp £25) and Sage Green Eyes Beauty Cubes (rrp £19), both of which include all the products and a step-by-step DVD to show you how to achieve these beautiful on trend looks.

Green Eyed Envy Beauty Cube

So keep looking fabulous throughout 2013 and keep it Green!